Taobao & Tmall image specs: 2 sizes
Taobao asks for a square white background image at 800×800 with the product filling most of the frame; apparel and other categories can add a 3:4 portrait main image.
White background image: Target size: 800×800 px, Aspect: 1:1, Min width: 800 px, Background: Pure white (#FFFFFF), Formats: JPG / PNG. The tables below walk Taobao & Tmall slot by slot. Every spec name opens its own page with the full value table and the source link.
Open the tool with Taobao & Tmall specsCompare platforms
| Spec | Used for | Target size | Aspect | Background | Max file | Formats |
|---|---|---|---|---|---|---|
| White background image (square) | Main image | 800×800 px | 1:1 | Pure white (#FFFFFF) | Not listed | JPG / PNG |
| Tall portrait main image | Main image | 750×1000 px | 3:4 | Any background | Not listed | JPG / PNG |
Source:www.shuaishou.com · Checked 2026-10-25 · Platforms change specs without notice — confirm in your seller dashboard before you publish.
Slot by slot
- White background image (square): 800×800 px, 1:1 aspect, Pure white (#FFFFFF), Must be a square
- Tall portrait main image: 750×1000 px, 3:4 aspect, Any background, 3:4 portrait main image (750×1000)
Three ways Taobao & Tmall sellers get rejected
- Right size, wrong background — main images are usually pure white. A light grey or lifestyle backdrop reads as non-compliant, so exports fill #FFFFFF.
- Over the file ceiling — No file ceiling is published, so your seller dashboard decides. An image over the cap is rejected even at the correct size, so cut the bytes first.
- Stretched aspect — forcing a 3:4 source into 1:1 distorts the product. Scale proportionally, then pad or center-crop.