JD.com image specs: 3 sizes
JD.com's product main image defaults to 800×800 square; the PC store header is 1920 px wide, the PC homepage column is 990 px, and full-width banners run at 1920 px.
Main product image: Target size: 800×800 px, Aspect: 1:1, Background: Pure white (#FFFFFF), Formats: JPG / PNG. The tables below walk JD.com slot by slot. Every spec name opens its own page with the full value table and the source link.
Open the tool with JD.com specsCompare platforms
| Spec | Used for | Target size | Aspect | Background | Max file | Formats |
|---|---|---|---|---|---|---|
| Main product image | Main image | 800×800 px | 1:1 | Pure white (#FFFFFF) | Not listed | JPG / PNG |
| PC store header | Banner | 1920×120 px | 16:1 | Any background | Not listed | JPG / PNG |
| PC store header (taller variant) | Banner | 1920×150 px | 64:5 | Any background | Not listed | JPG / PNG |
Source:zhuanlan.zhihu.com · Checked 2026-10-25 · Platforms change specs without notice — confirm in your seller dashboard before you publish.
Slot by slot
- Main product image: 800×800 px, 1:1 aspect, Pure white (#FFFFFF), Main image defaults to 800×800
- PC store header: 1920×120 px, 16:1 aspect, Any background, Store header is 1920×120
- PC store header (taller variant): 1920×150 px, 64:5 aspect, Any background, Store header is also available at 1920×150
Three ways JD.com sellers get rejected
- Right size, wrong background — main images are usually pure white. A light grey or lifestyle backdrop reads as non-compliant, so exports fill #FFFFFF.
- Over the file ceiling — No file ceiling is published, so your seller dashboard decides. An image over the cap is rejected even at the correct size, so cut the bytes first.
- Stretched aspect — forcing a 3:4 source into 1:1 distorts the product. Scale proportionally, then pad or center-crop.