WeChat Store image specs: 1 sizes
WeChat Store's rule center requires real product photos of at least 600×600 at a recommended 1:1, and caps a single image at 1MB in png, jpg or jpeg.
Real product photo: Target size: 600×600 px, Aspect: 1:1, Min width: 600 px, Max file size: 1024 KB (1.00 MB), Background: Any background, Formats: JPG / JPEG / PNG. The tables below walk WeChat Store slot by slot. Every spec name opens its own page with the full value table and the source link.
Open the tool with WeChat Store specsCompare platforms
| Spec | Used for | Target size | Aspect | Background | Max file | Formats |
|---|---|---|---|---|---|---|
| Real product photo (1:1) | Main image | 600×600 px | 1:1 | Any background | 1024 KB (1.00 MB) | JPG / JPEG / PNG |
Source:store.weixin.qq.com · Checked 2026-10-25 · Platforms change specs without notice — confirm in your seller dashboard before you publish.
Slot by slot
- Real product photo (1:1): 600×600 px, 1:1 aspect, Any background, At least 600×600
Three ways WeChat Store sellers get rejected
- Right size, wrong background — main images are usually pure white. A light grey or lifestyle backdrop reads as non-compliant, so exports fill #FFFFFF.
- Over the file ceiling — The file must stay under 1024 KB. An image over the cap is rejected even at the correct size, so cut the bytes first.
- Stretched aspect — forcing a 3:4 source into 1:1 distorts the product. Scale proportionally, then pad or center-crop.